Procter & Gamble is a leading American consumer goods company. P&G, as more commonly known, is the largest company in the world for the production of consumer goods, ahead of Unilever. It has three main divisions; P&G Beauty & Grooming with beauty and personal care products, P&G Household Care with household goods and P&G Health & Wellbeing with healthy lifestyle products. Some of the main brands of the company include Fairy, Tide Ariel, Pampers, Always, Alldays, Pantene, Wash & Go, Head & Shoulders, Wella, Camay, Olay, Old Spice, Dolce & Gabbana, Hugo Boss, Gucci, Crest, Oral-B, Max Factor, Venus and Gillette.
P&G is one of the leading companies in the US in terms of volume of profits and market capitalization. In 2014, it recorded $83.1 billion in sales. As of August 2014, P&G announced it was streamlining the company, by letting around 100 brands and focusing on the remaining 80 brands that generated 95% of their profits. Moreover, it is one of the world’s largest advertisers, with their average advertising costs exceeding $8 billion, and the founder of the “brand management” process.
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